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We've removed the personal details for confidentiality reasons
Case Study #27
Problem (Before):
Inconsistent revenue and very low-quality leads
Niche: Trading
Offer: $5,000 High-ticket trading program
Funnel: Webinar funnel
Solution - Results (After):
Started using "Calibration Funnel" and our ads framework
Volume of sales: consistent every month between 90-117 sales
Cost per acquisition: decreased due to accurate data and clear traffic
Scale: we helped installed an automated closing process due to lead volume and the owner was hands-off the process
Case Study #12
Problem (Before):
Never ran ads before, and the whole business was depending on one organic traffic source - high-risk
Niche: Online dating
Offer: $497 course + high-ticket backend program
Funnel: VSL funnel
Solution - Results (After):
Started using "Calibration Funnel" and our ads framework
Volume of sales: between 5 and 8 sales every single day
Cost per acquisition: decreased resulting in a 5.2x ROAS
Scale: managed to break through the next level of scale and achieved his first 6-figure month
Case Study #7
Problem (Before):
New offer in a very competitive sub-niche
Niche: Fitness
Offer: $97 course + high-ticket 1-0-1 coaching
Funnel: 3-Day Challenge funnel
Solution - Results (After):
Ditched the over-used funnels and strategies and switched to 90-second video ads and "Calibration"
Volume of sales: around 720 low-ticket sales every month and 35 high-ticket coaching clients
Cost per acquisition: reached an all-time-low
Scale: Spent $12K - Generated $108k
Case Study #39
Problem (Before):
Not enough sales for the front-end offer, cost-per-call way too high and closing rate terribly low
Niche: Career opportunity
Offer: $3,900 high-ticket program + coaching
Funnel: Book-a-call funnel
Solution - Results (After):
Ditched the outdated ads and campaigns and started implementing "Calibration Scaling" and new 90-seconds video ads
Volume of sales: between 30-40 sales every single month
Cost per acquisition: cost per call went below $100, resulting in a crazy 9X ROAS (due to organic traffic and nurturing as well)
Scale: the client achieved his first multi-6-figure month and then his first 7-figure month after growing his sales team to 37 sales reps
Case Study #51
Problem (Before):
Had a bunch of offers she was trying to sell, and a lot of chaos and inconsistencies in the business. Not enough eyeballs on her offer, and felt "invisible" sometimes
Niche: Make money online - business opportunity
Offer: $197 front end course, and $1,500 & $2,900 back-end programs
Funnel: Free course/training funnel
Solution - Results (After):
Fixed bad campaign structure, outdated messaging and dialed-in the creatives
Volume of sales: between $3,000-$5,000 in daily sales
Cost per acquisition: dropped due to accurate messaging and targeting
Scale: the client achieved her first 6-figure months consistently and was able to focus on developing her course
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